Book Store UMM

UMM Bookstore was launched on August 21, 2005. As one of the business centers at the University of Muhammadiyah Malang. During the operation, UMM Bookstore has undergone many developments from various sides, although in its development phase, there are still many weknesses. There are some obstacles which influence so much with the achievement capability of UMM Bookstore since it was operated for approximately 4 years and 4 months. The obstacles can still be felt until now, such as the low sale mobility. 

Until now, UMM Bookstore has 3 divisons, book, stationery, and computer divison, and starting from several times ago, UMM Bookstore has developed a new division which cooperates with individual party by establishing a new business unit which is called UMM souvenir center, in which the individual party was chosen because of having the same vision and mission with the University of Muhammadiyah Malang. The market share targeted by souvenir center who is mainly from UMM academician and non academician is expected to be able to give the better contribution in UMM Bookstore development in the present and future. 3 (three) divisions owned by UMM Bookstore is located on the same floor with the display which is divided into two, they are stationery in west and book and computer division display in east.  

Based on the long term plan of UMM Bookstore that refers to several stores in Malang and surround it, Bookstore tries to develop new concept in order to promote UMM Bookstore, new brand imaging in boosting marketing process is started to develop since November 2010. Based on the real current condition of UMM Bookstore, it will be developed as One Stop Market Of Education n Shopping.

Sumber : http://www.umm.ac.id/en/page/0102081407/bookstore.html